I applaud creativity and the drive to look at everything in a different way but there are some things that should just not be "effed" with.
I went to a restaurant recently and a situation I have encountered multiple times happened again except with a bit more humor. I ordered some french fries and asked for ketchup. Fries were delivered and as I proceeded to eat I noticed my "ketchup" was actually more like a sweet marinara sauce. I called the server over and asked completely politely "do you have ketchup", she responded and said that is our "house made ketchup". I said politely "this is not ketchup, do you have HEINZ ketchup". The response was "we do not serve commercial condiments here". I actually chuckled "everybody serves ketchup" as I was thinking you also serve tap water to anyone who does not buy bottled water and Olive Oil and Vinegar are "commercial condiments".
Here is my point and feel free to disagree.
There are certain food experiences that are shaped by taste memories, there is no clearer taste memory in America than ketchup and it is probably the only thing that no one is ever going to make better. The notion that ketchup is also not refined enough for some establishments is absurd. Dijon mustard is a "commercial condiment" everywhere even in France. Mostarda di cremona is a "commercial condiment" everywhere in Italy, Nam Pla is a commercial condiment in Vietnam and Thailand. Restaurants sometime seek a perception of creativity by trying to fix the perfectly fine but just end up fighting with flavor memories. The ONLY people who have ever successfully made a product that trumped an American flavor memory are the Japanese.
Hellmans, the taste and texture is what we all agree to be mayonnaise. Unfortunately KEWPIE Japanese mayo is the best mayo ever.
If people wanted sweet marinara sauce with french fries, they would go to the Olive Garden.
Thus new rule #57 izzzzzzz
Don't screw around with ketchup, just serve Heinz and put your energy into the potatoes.

































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